Current Explorations · San Francisco
Built, not just designed.
Self directed work where I own every layer. The tools up top are designed, coded, tested, and shipped end to end, with live demos you can open from each card, and the brand systems that follow carry the same ownership from research question to final artifact. This page changes as often as the work does.
Current Explorations
01
Persona
An AI powered UX research tool that turns a product idea into personas, journeys, and interview kits, generated entirely on a local model so ideas never leave your machine.
OutcomeShipped: a full discovery package generated in about a minute, fully local
View Case Study → Launch demo →
02
Deposit Proof
A tenant side tool for security deposit disputes: a timestamped photo protocol, a wear versus damage check grounded in state law, and a dispute letter that builds itself, all in one HTML file that never uploads a photo.
OutcomeShipped: evidence packets build and print with nothing leaving the device
View Case Study → Launch demo →
03
Appeal Kit
A browser only tool that turns a health insurance denial letter into a filed appeal: deadlines that show their arithmetic, evidence matched to the denial type, and a letter built only from facts the user asserts. Nothing ever leaves the device.
OutcomeShipped: seven invariants enforced by tests, nothing ever leaves the device
View Case Study → Launch demo →
04
Visit Brief
A patient controlled pre visit narrative tool: five short steps and a local model turn weeks of carried worry into a one page brief a doctor can read in under a minute, without the story ever leaving the patient's machine.
OutcomeShipped: five files and 1,584 lines, running fully local
View Case Study → Launch demo →
05
Zarrin
A brand and packaging concept for a sparkling saffron water: a bilingual identity, a hand built Persian ornament system, and four jewel toned flavors drawn from one garden.
OutcomeA full identity and packaging system across four cans and a seven frame launch deck
View Case Study →
06
Adey
A brand and packaging concept for an Ethiopian single origin coffee: a bilingual lockup, a woven pattern band in four colorways, and roast profiles named for what you actually taste.
OutcomeA full identity and packaging system across four bags in one aligned template
View Case Study →